MY USA HOLDINGS LLCTechnology Platforms & Managed Operations

Products / Client Platforms

CleanMyTap

A lead capture and booking platform we built and operate for a whole-home water treatment and air purification company.

CleanMyTap website preview

Previews are representative of work in progress. Products continue to ship and change.

The problem

Water treatment sells on trust and speed. Enquiries arrived by phone and web form at all hours, and every unanswered call was a free water test that never got booked.

What we built

  • A conversion-focused site with a single clear offer: a free in-home water test
  • Structured lead capture that records the service area, home type, and concern
  • A voice agent that answers after hours, qualifies, and books into the calendar
  • Pipeline and follow-up automation so no enquiry sits untouched
  • Reporting on calls answered, appointments booked, and lead source

How it runs

The platform sits on the same foundation as our own products — capture, AI-assisted communication, pipeline visibility, and reporting — which is why a system proven in one market can be adapted for another. We operate it day to day; the client sells and services.