A Software Company Built on Operating Experience.
My USA Holdings LLC builds AI-enabled software products and operates the growth systems those products power. We work with businesses in home services, real estate, lead generation, and local commerce — designing the customer-acquisition and follow-up infrastructure they run on.
Star Riley
Founder
Star Riley is an entrepreneur, AI educator, marketing strategist, and business consultant focused on practical systems that help local businesses create more consistent growth. The company's approach combines customer-acquisition strategy, workflow automation, operational visibility, and disciplined implementation.
The principles behind the work.
- Practical before flashy
- Human-supervised automation
- Clear workflows over disconnected tools
- Measurable activity over vanity metrics
- Long-term client partnerships over one-time tactics